About Zafiro

Our history as Zafiro began in 2017, as the result of a project that first emerged in 1998, backed by the Plomer family. The reorganisation of that project and a generational change in the family opened up a new stage of exponential growth at the hands of the sisters Antonia and Maria Plomer.

The brand currently has 12 hotels: three 5-star hotels (the Zafiro Palace collection) and nine 4-star hotels (Zafiro Hotels 4-star collection). Leading the company, María and Antonia Plomer have added their personal stamp to the company and consolidated the chain thanks to their extensive experience in the industry.

The Plomer family enters the hotel business. Activity begins mainly with aparthotels focused on families market and Scandinavian markets.

In this stage, the passion of Bartomeu Plomer for the design and architecture of large spaces was already apparent. This passion was the result of his experience in construction, and would accompany him in each and every one of his business projects.

Bartomeu Plomer and a partner founded a hotel management company named VIVA Hotels. A new management team was appointed, leading to a major leap forward in quality.

During this period, María and Antonia Plomer both joined the business, and the hotel chain began to diversify its feeder markets. Attention was focused on offering better customer service and more active listening to their needs.

A new area of the business opened, focused on the Caribbean and renowned for its quality and exceptional service. The learning experience in the Caribbean led to the creation of a new adults-only hotel brand in Mallorca in 2006: Vanity Hotels.

Over the following years, the company significantly increased the quality of its products and opened up new areas of activity as part of its drive towards constant improvement.

Clearly influenced by Bartomeu Plomer, the brand's first 5-star hotel, the Zafiro Palace Alcudia, was inaugurated in 2015, a symbol of the introduction of a new hotel concept in Mallorca.

The hotel is reminiscent of Caribbean resorts, and perfectly encompasses the essence of the chain: modern facilities, large outdoor areas, spacious and elegant private spaces, superior-quality service.

The reorganisation of Viva and Vanity and a transfer of ownership between the family generations lead to the birth of Zafiro Hotels. The new chain has two types of hotel: the Zafiro Palace Collection (5-star hotels) and Zafiro Hotels (4-star hotels).

In that same year, the Zafiro Palace Palmanova Hotel was opened, based on the same luxury resort concept inspired by the Caribbean as the Zafiro Palace Alcudia.

Zafiro Palace Andratx opened in 2021. Located in the prestigious area of Camp de Mar, this 5-star hotel has become the symbol of the history of a company dedicated to quality hospitality, innovation and the creation of unique experiences.

In 2023, our constant search for innovation led us to redefine the all-inclusive concept offered up to now and create All Inclusive Redefined®, currently only available at the Zafiro Palace Andratx. This new, pioneering experience in the Balearic Islands places the guest at the heart of everything to ensure that they feel truly unique and special.