Solidarity with the little ones

Every summer, thousands of children have fun in hotels in the Balearic Islands, but there are other less visible situations that take place in other rooms which are very different from those in our hotels. This was the idea behind "Red-Nose Hotels", a campaign to provide support for children who have to spend their summer in hospital rooms, with professional clowns trying to improve their stay by bringing laughter, fun and games to hospitals.

Sonrisa Médica was very grateful to receive the news about the funds raised and sent one of their professional clowns to visit us in Alcudia and receive a giant cheque from Antonia and María Plomer, together with the Deputy Director of Operations and campaign coordinator at Zafiro Hotels, Marc Balaguer. The clown visited all the staff in our headquarters which was a great chance for a few laughs and some nice photos.

Six years of "Red-Nose Hotels"

In its first year, “Red-node hotels” was just a one-week campaign. This year, in its sixth annual edition, the campaign was extended to three months at the request of participating hotels, allowing us to raise far more funds. "We also managed to make the campaign more visible so that more customers were aware of it and we could distribute our fundraising activities better, ensuring it didn’t become tiresome for neither our guests nor our employees”, declared Marc Balaguer, Deputy Director of Operations at Zafiro Hotels.

Elena Alzamora, Corporate Director of Human Resources at Zafiro Hotels, believes that “as a family business, this campaign is a true reflection of our strong commitment to the local community. It’s a really nice social responsibility project both because of its objectives and also the way it is carried out, getting both our employees and customers involved.”