Tourism and sustainable transformation
Tourism is far more than just travelling from one place to another—it’s about discovery, connection with the destination and planting values that endure. A philosophy that guides us at Zafiro Hotels: championing responsible practices that shape a sustainable future.
On World Tourism Day 2025, supported by the United Nations and celebrated this year under the title “Tourism and Sustainable Transformation”, we reaffirm our commitment to a tourism model that is both respectful and authentic. A fine example of this commitment is our agrotourism hotel Son Sabater by Zafiro, the latest jewel in the crown of the Zafiro Boutique Collection, with projects ranging from the reduction of emissions to supporting local farmers and suppliers.
Would you like to know how we’re driving this change? Let us tell you!
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New olive tree and carob tree plantations
In Sa Pobla, Son Sabater by Zafiro has taken a meaningful step forward with the planting of 1,500 olive trees (Arbequina and Picual varieties) and 600 native carob trees, emblematic of the Mallorcan landscape. Once mature, these resilient, low-water Mediterranean species will absorb up to 6 tons of CO₂ annually, contributing to the fight against the greenhouse effect.
Together with the estate’s existing 12 hectares of alzinar, they transform this historic Mallorcan country estate into a living project—one that beautifully blends tradition with environmental stewardship.
Our own organic garden
The Son Sabater by Zafiro organic garden is a direct bridge between land and kitchen. This season, it will have yielded over 1,000 kg of fruits and vegetables, delivered fresh to the restaurant table with full traceability.
Tomatoes, artichokes, aubergines, watermelons, melons, peppers... and Mediterranean herbs like rosemary, basil and mint, bring greater depth and character to Mallorcan cuisine—mostly traditional varieties rooted in the island’s culinary heritage. Everything is cultivated using respectful practices: from shredding pruning waste into natural fertiliser—avoiding burning and reducing CO₂ emissions—to maintaining a dedicated cistern that supplies water to the entire agritourism site, making it 100% self-sufficient.
Local and seasonal cuisine
Sustainability can also be savoured. Led by the young Mallorcan chef Lluís Cardell, the restaurant menu draws inspiration from local, seasonal produce: 30% of the ingredients are locally sourced, with 21% coming directly from the restaurant’s own garden.
“We want every diner to discover the essence of Mallorca in every dish—through a cuisine that breathes tradition and sustainability in every detail,” explains Cardell. “We make our dishes with local products like xeixa flour, Mallorcan oil, Mallorcan almonds, carob sauce and Mahón cheese.”.
“Our menu is designed to showcase fresh ingredients from our own garden—aubergines, tomatoes, watermelon—bringing true authenticity to the table.”
The result? A menu that captures the authentic flavour of Mallorca, enriched with the added value of home-grown produce—featured in signature dishes like the grilled vegetables or smoked aubergine Milanese.
Son Sabater by Zafiro, the first agrotourism of Zafiro Hotels and a proud member of the Zafiro Boutique Collection, celebrates two years since its inauguration, cultivating a truly distinctive tourism model. A typical 16th-century Mallorcan country estate, lovingly restored, now surrounded by new plantations that breathe life into the landscape, and a garden that already nourishes our guests’ tables. The goal of these activities is very clear: to offer visitors an experience that is both authentic and respectful, contributing to the shared creation of the tourism of tomorrow.
We’re once again giving away dreams along with Sonrisa Médica
Zafiro Hotels donates €34,000 to “Sonrisa Médica”, bringing joy and support to kids in hospitals across the Balearic Islands.
Sowing the seed of tomorrow’s sustainable tourism
On World Tourism Day 2025, we explore how Son Sabater by Zafiro leads by example with its commitment to a more responsible and transformative tourism model.
Antonia and María Plomer, among the 50 most influential women in the Balearic Islands according to Forbes
Forbes has recognized sisters Antonia and María Plomer, CEO's of Zafiro Hotels, as two of the 50 most influential women in the Balearic Islands. Their career in the hotel industry and their commitment to equality and excellence make them role models in the region’s tourism sector.
From trumpets to triathlons: a charity challenge to combat ALS and Alzheimer's
Four triathlons in four days. A challenge for Bernat Xamena that Zafiro Hotels is supporting to raise funds for people suffering from ALS and Alzheimer's.
Patrick Lange: “Mallorca is a paradise for triathletes”
Find out why Patrick Lange chooses Mallorca as his ultimate training destination, his favourite cycling route and the challenges that lie ahead.
Presenting the two women behind Zafiro Hotels
On International Women's Day, we celebrate the journey of Antonia and María Plomer, the visionary sisters who have made Zafiro Hotels a benchmark for the hotel industry in Mallorca.
A second life for your beach inflatables
The Zafiro Bahía team collects more than 300 kilos of plastic inflatables to recycle and convert into items such as aprons or bags.
Zafiro Hotels Joins Charity Run to Raise Funds in the Fight Against Cancer
Zafiro Hotels participated in the "I Desafío en Marcha contra el Cáncer" held yesterday in Palma.
A year of dreams fulfilled and unforgettable memories
Zafiro Hotels now says goodbye to a holiday season full of new projects and numerous awards for its hotels, making our chain the best option to enjoy the Mediterranean.
Zafiro Hotels once again provides support to help improve the lives of children in hospital in the Balearic Islands
Once again this year, Zafiro Hotels has raised 25,000 euros, which will be donated in full to the "Hoteles de Narices" project.
Zafiro Hotels receives the "CaixaBank Hotels & Tourism Award"
The bank names the owners and CEO of Zafiro Hotels, the sisters María and Antonia Plomer, the winners in the “Entrepreneurs with stars” category for their career in the hotel industry and their contribution to improving tourism facilities in the islands.
Zafiro supports medicine with a smile in the Balearic Islands with Sonrisa Médica
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"Mallorca is the best place in the world for triathlon"
One of the biggest stars in Spanish sport, the triathlon champion Alejandro Santamaría, tells us in this interview how he has trained over the last few months and his plans to compete again.
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