18.12.2025

12 unforgettable moments in 2025

Exclusive News

We are about to close another album of cherished memories together. As 2025 draws to a close, it leaves behind a collection of unforgettable moments, formidable challenges and new triumphs for Zafiro Hotels. Above all, it has been a year of shared emotions with our team and with you—our guests, the true protagonists of this story. 

 

Every step of this journey has been fuelled by the enthusiasm of our people and the unwavering commitment to delivering authentic experiences for those who place their trust in us. 

 

Now, as we bid farewell to 12 vibrant months, we celebrate 12 milestones that made our hotels and resorts in Mallorca and Menorca shine brightly in 2025. And we do so with a promise: to continue working with the same passion and dedication, making the 2026 season even more extraordinary.

 

Index

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Zafiro Alzinar Mar: new services and facilities

 

Zafiro Alzinar Mar, our adults-only (16+) resort in Can Picafort, has been fully renovated in 2025, introducing new facilities, extra services and innovative experiences to allow rest and relaxation in Mallorca. 

 

Just a few steps from Playa de Muro, nestled between one of Europe’s finest beaches and the iconic S’Albufera Nature Reserve, the hotel now features spectacular suites with private pools, a swimming pool with a Wet Bar, enticing new culinary concepts, an exciting spa menu and state-of-the-art sports facilities. Highlights include a 6-lane semi-Olympic pool and an outdoor CrossFit training area—where nature, sport and rest come together in perfect harmony. 

 

 

More comfort and exceptional design in our hotels   

 

Constant improvement and exceptional service quality are a part of our DNA. That's why year after year we do our best to surprise all of those travellers who choose to stay with us. 

 

In 2025, Zafiro Can Picafort, one of our favourite family resorts in Mallorca, extended its dining options with two new speciality à la carte restaurants serving Italian cuisine and an American-style barbecue. Irresistible flavours to be enjoyed in the best company. 

 

During the year, the Zafiro Menorca, located just minutes from some of the best beaches in Menorca, opened a new entertainment terrace and sports court, allowing our guests to enjoy even more outdoor experiences. 

Zafiro Palace Andratx: new luxury experiences 

 

The crown jewel of the Zafiro Palace Collection has unveiled new experiences in 2025 that make every stay even more extraordinary. Enjoy SUP paddle yoga sessions framed by the Mediterranean and the majestic Sierra Tramuntana or practice Breathwork beneath the first rays of dawn. Savour sensory wine tastings that combine flavour, landscape and tradition, revealing the island’s most authentic identity. 

 

In addition, the hotel has presented a new dining concept known as El Mallorquín, a celebration of the traditional Mallorcan “berenar”. It is a tribute to Mallorca’s most iconic flavours, offered exclusively through Room Service at Zafiro Palace Andratx. 

 

Guests can savour, without leaving their suite, rustic country bread with ramallet tomato, artisan sausages such as sobrasada and camaiot, local cheeses, classic Mallorcan panades, vegetable cocas, and—of course—the sweet indulgence of cremadillo or ensaïmada. 

 

 

The highest degree of exclusivity in stunning new spaces 

 

The outstanding success of the Zafiro Club service at Zafiro Palace Andratx has now brought this new dimension of luxury to Zafiro Palace Palmanova. In 2025, this 5-star hotel has introduced even more exclusive privileges and advantages.  

 

Guests in the most distinguished suites enjoy daily room service, premium amenities from renowned international brands, private pools, priority reservations at all restaurants, and much more.  

 

All designed to make every stay truly extraordinary and elevate comfort and luxury in Mallorca to a whole new level. 

 

 

New name for our 5-star spas 

 

The wave of improvements at Zafiro Hotels has touched every area. In 2025, the wellness centres of the Zafiro Palace Collection unveiled a new identity: Opal by Germaine de Capuccini.  

 

This transformation marks the beginning of a new era in 5-star wellness and beauty, inspired by the magic, brilliance, elegance and singularity of the opal stone.  

 

It is a renewal from the ground up—designed to evolve in harmony with the environment while always honouring serenity, self-care and inner connection. All within refined spaces, enriched by innovative rituals and the exclusive products of Germaine de Capuccini, a prestigious name in cosmetics. 

 

 

A new wave of commitment and solidarity 

 

In 2025, social responsibility has continued to illuminate our path. Among the year’s initiatives, Zafiro Hotels proudly stood as a main sponsor of #4IllesUnRepteSolidari, a challenge created to raise funds for patients with ALS and Alzheimer’s in the Balearic Islands.  

 

We were honoured to see the #ZafiroTeam actively involved, even accompanying Bernat in the final kilometres to the finish line. Equally inspiring was our team’s participation in the tenth Race Against Breast Cancer in Palma, organised by the Spanish Association Against Cancer in the Balearic Islands

 

This year, we also renewed our collaboration with Sonrisa Médica, the association devoted to bringing joy to hospitalised children across the islands. Thanks to the dedication of our professionals and the generosity of our guests, we contributed €34,000 to ease their stay. 

 

Furthermore, in the Hotel Industry Operation Kilo 2025we gathered five tons of food, destined for families and soup kitchens most in need—another step forward in our ongoing commitment to solidarity. 

Zafiro Alzinar Mar

Sustainability every step of the way 

 

At Zafiro Hotels, we embrace each day with a commitment to responsible tourism, fostering sustainable practices that remain deeply connected to the soul of our islands.  

 

Son Sabater by Zafiro, our boutique agritourism hotel in Sa Pobla, stands as a shining example—championing the reduction of emissions, prioritising local sourcing (Km0), and honouring the island’s enduring traditions. 

 

On this historic Mallorcan estate, 1,500 native olive trees and 600 carob trees were planted in 2025, helping to mitigate the greenhouse effect. 

 

This season, the estate’s garden has also yielded more than 1,000 kilogrammes of fruit and vegetables, enriching the restaurant with fresh, seasonal and locally inspired cuisine. 

 

 

A constant focus on sport and a spirit of self-improvement 

 

From the very beginning, we have always embraced the values of passion, perseverance and self-improvement that define athletes. That is why we take pride in offering state-of-the-art facilities for both amateurs and professionals, while supporting competitions that establish Mallorca as a true benchmark for elite sport

 

Foremost among them is theZafiro IRONMAN 70.3 Alcúdia-Mallorca, one of the world’s most prestigious triathlon events, where we serve as main sponsors. With Zafiro Palace Alcudia and Zafiro Tropic as official accommodations, participants find everything they need each year to rest, recharge and perform at their best.  

 

We are proud to have contributed to an event that in 2025 brought together more than 3,800 athletes from 72 nations. 

 

 

Awards that make us extremely proud 

 

2025 has been a year of international recognition, honouring the dedication, passion and talent of a team driven by continuous excellence. Distinctions such as the Traveler's Choice Awards placed 12 of our hotels among the top 10% of hotels in the world—including the resorts of the Zafiro Palace Collection, our 4-star hotels, and Zafiro Alzinar Mar Adults Only, the newest addition to our portfolio. 

 

Equally remarkable, Son Sabater by Zafiro, part of the Zafiro Boutique Collection, was named one of the best boutique hotels in the world—and the only one in Spain—at the prestigious Star Awards 2025 by the US magazine Hotels Above Par. 

 

This unwavering philosophy of excellence also shone through in the prestigious Condé Nast Traveler Reader's Choice Awards, where the three hotels of the Zafiro Palace Collection and Son Sabater by Zafiro were celebrated among the finest resorts and hotels globally. 

 

 

Award-winning female leadership 

 

In 2025, the leadership of Zafiro Hotels has shone as brightly as our hotels. The Plomer sisters—owners, founders and CEOs—were recognised by Forbes magazine among the most influential women in the Balearic Islands. 

 

This distinction honours their vision, their example for future generations, and their unwavering commitment to equality and to their homeland.  

 

Values that continue to inspire Zafiro Hotels, and which are beautifully reflected in the Mallorca guide the sisters created in 2025, offering a deeply personal perspective. A special gift for guests of the exclusive Zafiro Club suites, the guide features a https://www.zafirohotels.com/magazine/guia-de-mallorca-propietarias-zafiro/selection of places and experiences that invite you to discover the island like a true local. 

 

 

Sharing our passion and know-how 

 

Our greatest treasure is our human team. From receptionists, administrative staff, chefs and kitchen assistants to entertainers, gardeners, and those who ensure every room is flawless—each one embodies the very essence of Zafiro Hotels. 

 

In 2025, we celebrated initiatives that showcased their commitment, passion and team spirit. Among them, the second edition of our cocktail competition on World Cocktail Day, where our colleague María Antonia Ramis Pérez, from the Zafiro Bahía team, claimed first prize with her original creation “Rosie Rock”. 

 

We also enjoyed the Zafiro Art Culinari event, a stage for our chefs and kitchen teams to share innovation and learning. Here, María Ávila Asensio (Zafiro Boutique Collection) earned first place, followed by Ismael El Amarti Alou (Zafiro Can Picafort) in second, and Marcos Temprano Parets (Zafiro Palace Andratx) in third—a celebration of talent across our family of hotels. 

 

 

Every visit becomes a special moment  

 

This year, our hotels have once again been the stage for memorable moments, remarkable encounters and unforgettable experiences. From celebrities, influencers and athletes to families, couples and solo travellers, all have chosen us to create new stories worth remembering. 

 

Thank you once again for your trust in us! Our team is already getting ready to make 2026 a year full of surprises and extraordinary moments.  

Son Sabater by Zafiro
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